Meet the Team

Delivering industry-leading strategic solutions that establish and expedite the growth of natural and organic brands across Canada.

In everything that we do, we lead with pride, passion, and performance.

Meet our leadership team

Paul Marsham

CEO & Founder

Franco Vieni

Chief Operating Officer

Peter Erdelsky

Executive Vice President of Sales

Felicia Silver

SVP Innovation & Brand Development

Jennifer Davis

SVP National Accounts

Nicole Assouad

SVP Quebec

Tara Morrison

SVP Western Canada

Lori Bygrave

SVP Distributor Development

Derek Marsham

Vice President of Sales & Client Strategy