The Benefits of Working With a Natural Products Broker
A food broker serves as your company’s in-house sales force, in-country, and provide specialized natural and organic product knowledge on our market across all channels. Marsham is your one-stop-shop with a coast-to-coast team of brand managers, key accounts specialists, sales reps and merchandisers.
As your broker, we leverage our various business relationships to develop strategic sales alliances with a network of key retailers and distributors across Canada in order to introduce new products into the food system and establish key accounts for our principals. As natural food CPG specialists, we gain optimal retail listings and negotiate reasonable listing fees for our principals and scale your sales costs in line with actual sales revenue.
In most cases it is more cost effective for your broker to carry the cost of a sales team, particularly in areas where there might not be a large enough consumer base to have full-time sales reps, while at the same time, you need listings – especially given the investment in cost and time to train your sales force, which could take months to deploy according to your strategy.
Unlike a large national natural food distributor, a broker typically has fewer products to manage, allowing them to give your products much more focus regarding strategic planning, marketing and listings. We devote all of our resources towards continually growing and developing our existing retail and distribution partner relationships and expanding our market intelligence.