Building Your Natural Product Brand on Social Media
This is a consumer-driven industry, and consumers are increasingly becoming aware of new brands and trends in the healthy eating and lifestyle space through social media. You need to be leveraging your Internet presence to market your natural products and especially, build awareness for your brands.
The consumer segment that seems to be driving this industry more and any other demographic are millennials. Their loyalty of the millennial generation to premium natural food brands and the whole channel itself outnumbers boomers more than 2 to 1. They are the most engaged demographic when it comes to the Internet and social media, and have massive buying power and influence in the industry.
A strategic social media campaign, custom built for your products or store, can deliver the benefits of the entire marketing funnel: exposure, brand awareness, influence, customer engagement/interaction, promotions, and finally sales – where they become loyal customers. All the while, driving productive traffic to your website or retail store as well.
Contests and Promotions
We can build and deploy various social media campaigns for your brand such as: contests, gift basket giveaways, Pinterest PinToWins, photo or video contests, polls, deals, “E-coupons” and more to build or grow your loyal customer base for you. Our reach in social contests for example typically have a reach of over 50,000 engagements.
Paid social advertising is another one of our areas of expertise, allowing us to target, with laser-focus a customer segment based on very specific criteria that aligns with your ideal “buyer persona”. For example, we can target your ads to only show to consumers based on age, gender, city, interests, relationship status, education and type of work etc. That sort of granularity maximizes your return on ad spend.
Marsham International on Social Media
Our large social media presence features engaging content which is updated daily highlighting the latest trends and newest innovative products, food politics, thus connecting all the dots across the healthy lifestyle products and natural and organic CPG industry.