Meet the Team

Delivering industry-leading strategic solutions that establish and expedite the growth of natural and organic brands across Canada.

In everything that we do, we lead with pride, passion, and performance.

Meet our leadership team

Paul Marsham

CEO & Founder

Franco Vieni

Chief Operations Officer

Jennifer Davis

Senior Vice President

Tara Morrison

Senior VP of Western Canada

Nicole Assouad

Senior VP of Quebec

Lori Bygrave

Senior VP of Distributor Development

Felicia Silver

Senior VP Innovation & Brand Development

Derek Marsham

VP, Client & Sales Strategy